Most people know the term "SEO" for Search Engine Optimization
. However, Search Engine Marketing (SEM)
is a powerful part of working with search engines to increase traffic while SEO Campaigns are gaining speed. You don't pay for SEO Rankings, but you do pay for SEM Positions
before SEO takes effect, your search engine rankings may not be good. SEM lets you purchase page 1 sponsored ads that can create traffic. They can also generate SEO traffic info that can benefit your SEO Campaigns. The primary purpose of SEM, as relates to SEO, is to gain exposure until your search engine rankings reach page 1
. Once your SEO Campaigns gain page 1 position, your paid SEM Ads can be discontinued and those funds allocated to
keywords that still need SEO help.
The key to successful SEM is a good management of SEM cost, keyword and traffic analyses, and the resulting cash flow and profit corrrelated to each keyword. Your money should be spent on powerful SEO Keywords that work.
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