Competitive SEO Analysis: Other websites are likely optimizing on your intended SEO Keywords. Competitive analysis of those web sites provides useful insight from their successful use to give us a jump start, and to avoid the mistakes they made. Why start your SEO campaign from scratch when your competitors can supply you a head start?
Web Site SEO Evaluation: If your site is already Online and indexed by search engines, it should be evaluated for SEO strengths and weaknesses. Most sites have plenty of SEO structure to build upon and most SEO tactics allow minimal adjustment to your currnet site. Beware SEO Companies trying to charge large amounts for "SEO Preparation" of your site!
SEO Traffic Baseline Reference: For established websites already receiving traffic, it is important to quantify and qualify the traffic already present, including the keywords used to find your site. This baseline is subtracted from new traffic volume to validate our true effect on optimization traffic. This allows quantifiable SEO Results.