Search Engine Optimization (SEO) may be applied carefully to specialized types of web sites for target traffic. Where most search engine optimization is applied in a Generic SEO fashion
, it benefits the majority of sites similarly. This can increase your site traffic and lead you to believe your SEO has done you some good. However, increased traffic does not necessarily mean a linear increase in cash flow and profit.
Specializing your SEO Campaign for your eCommerce web site design will focus your target traffic to more potential buyers. By creating more target traffic, instead of generic traffic, your chances for increasing revenues have a more linear increase. If your Online business sells clothing, but your SEO tactics don't declare your products correctly, you will lose sales to users looking for kids hats or womens shoes instead of mens briefs! eComerce has a list of requisite differences for SEO tactics compared to generic SEO.
Unless you sell generic products and services, you will most likely benefit from customized or Specialized SEO Campaigns and SEO tactics.
Search Engine Optimization
an ongoing effort to accrue quality traffic specific to certain products and services within your web site
design. Quality SEO Traffic
is defined as those visitors who find your deliverables by searching with the SEO Keywords you are optimizing for, especially if
they make a purchase! Generic SEO Traffic
differs from Quality SEO Traffic because it includes anyone who stumbles across your site regardless of their eCommerce intentions.
The goal of SEO is to build up as much quality SEO traffic as possible and minimize the generic SEO traffic without reducing your overall site traffic.
Optimizing your site for quality SEO traffic includes SEO Tactics derived from ongoing SEO reports, SEO analyses, and long term SEO trend analysis. Your products may fall into seasonal purchase trends, or perhaps holiday trends. These differ from products that sell all year or those related to a single event. It is not enough to simply optimize such sites, but to craft an SEO Campaign catering to your products, potential purchasers, and the appropriate SEO Keywords.
is an vital component for any SEO Campaign. How traffic is tracked directly affects the quantity and quality of the analyses derived for SEO reporting. Since the SEO analyses are where we gain an understanding of SEO traffic, the effectiveness of our SEO Keywords, and the success of the base SEO Campaign, We must choose our traffic tracking systems
Tracking SEO traffic is a great way of determining whether the chosen SEO Keywords are effective, if the traffic reaching your site is finding their target interests, and whether your site is increasing in rank and quality. Regardless of volume traffic, the botttom line is positive cash flow! Developing a positive flow for your Online eCommerce Business means tracking traffic to the point of sale. By analyzing this aspect of purchase tracking with SEO Keyword associations, we may determine which SEO Keywords were effective to the point of assigning a profit to each SEO Keyword. Once we can assign a profit to a keyword, we can finally evaluate which keywords return positive cash flow, which ones hold potential, and which ones can be rejected from the SEO Campaign keyword list.
With many methods of SEO scanning, reporting, and analyzing Online resources, combined with the vast world of available SEO technologies, we are faced with the requirement of defining correct SEO Tactics. With an SEO Campaign started under such conditions there remains one major objective for gaining SEO momentum. That component is SEO Execution
"The path to Hell is paved with good intentions." Even when your SEO Keyword list is fabulous, the products you sell are inspiring, and you crave all the profit you can handle, it can all crumble before your eyes if your campaign lacks momentum that results from poor execution. Only when SEO tactics are deployed and changes are applied regularly does your SEO Campaign come to life and have a chance to benefit you. Your SEO Campaign should be treated like a living, breathing entity that needs a regular dose of time, attention and consideration. If you treat your SEO Campaign well, it will treat you well.
The proof of this pudding is in the eating. So, stop the talk and get out your fork, and succeed through action.